How Reina Aw started their logo & brand identity pack journey
Who are you known as?
Soul in Aw
Tell us a bit about who you are and the people you reach
Feminine, primarily resort wear, focusing on natural fabrics of silk, linen, cotton.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Hi designers, Soul in Aw is a lux-casual label focusing primarily on resort wear and high quality natural fabrics (silk /linen/ cotton). The silhouette is mainly flowy, sensual, midi-maxi dresses with good execution on cutting and finishing. Our target clients are independent, sensual women who are in tune to their souls and have successfully navigate through their lives with authenticity. They are also discerning individuals who have a taste for quality pieces that last, with an enhanced consciousness on the issues of sustainability.