The name of my business translates to "Agency the Fox of The Hague". "The Hague" is where most governmental agencies and organisations are located in the Netherlands. I was born and raised there. I don't live there anymore, but, as they say, you can take the girl out of The Hague, but you can never take The Hague out of the girl :-)
"Vos" means Fox, and is my maiden name; the name most people know me by professionally. I like to use the connotation of "smart and sassy" in my communications. Especially combined with "The Hague", which is sort of a synonym for politics and government, I try to convey to my audience that I know my way around the Dutch government, in a smart and sassy way.
Further more, I like to have a somewhat playful logo. I like the somewhat minimalist flat design. No photographs or stock images, I like the "vector graphic" style.
Enclosed is an image that really appeals to me.