What do we need to produce?
We need to create a new and exciting brand identity for Mobylise, that brings to life the difference of this unique business.
A logotype to work across multiple applications and environments (eg,. Web, print,
screen, and various formats – EPS, TIF, PNG, SVG, etc).
We need to create brand styling for web and presentation, as well as business cards, and digital stationery.
What do we want this piece of marketing to do?
We want it to convince business owners, CEO’s, CMO’s & CTO’s that as well as being expert and exciting, we can be trusted to deliver large scale mobile transformation projects.
We want this brand to be a really cool business app and solution company brand, rather than an agency, consultancy, or boring business brand, to inspire our potential clients.
We want to convey the mobile aspect of the brand. It wants to feel like a mobile/app brand rather than just another digital brand, ensuring that we are clearly differentiated from all other ‘web, digital and mobile agencies’.
We also want this brand to work really well on a mobile device both portrait and landscape (consideration for how much space at the top of a mobile screen).
Who are we talking to and why?
Business owners, CEO’s, CMO’s & CTO’s of SME’s with turnovers in excess of £10M+ upto Blue Chips within 3 years.
We will also be talking to product, marketing and technology areas of the business at director, manager and influencer levels. (eg,.head of customer experience, digital marketing managers, head of product distribution)
We aim to operate across multiple sectors including (but not limited to):
Travel, Financial Services (insurance), Charity, Entertainment, FMCG, Utilities, Retail and other businesses including properly funded startups.
What is the single most important thing to tell them?
The world is doing almost everything on mobile. If business is not addressing this they’re missing out….therefore:
mobylise helps maximise the potential of the entire mobile customer lifecycle.
This is the key. What mobylise is.
mobylise is a future-focused company whose mission is to help organisations by maximising the power of creativity, media expertise, mobile and connected
technologies to drive growth and increase revenues.
In it TOGETHER - We’re a true partner for the journey of exploiting the potential of this fast-growing customer channel, sharing with you the risks and rewards.
Why should the target audience believe this?
Okay. We’re new (at the mo)! Eventually we will have, who we are, who we’ve worked with,
what we’ve done and what the successes are.
But, we’ve got expertise, know-how, form.
More importantly, we’re offering something they can’t get elsewhere at the moment.
Even more so, in a performance partnership arrangement (subject to terms).
What is the pitch & tone for this piece of marketing?
Innovative technology, media business.
Mobile. Savvy. Ambitious, Imaginative, Entrepreneurial, Down-to-Earth.
We speak the language of business in a short hand way that reflects our medium.
Not agency, not product or tech company, not digital media company, not consultancy, not developers or designs...all of these things and more, all focused on improving business performance and customer experience through improved journeys (from media etc pre-
site/environment) and onsite experience and conversion, to post site interaction and ongoing engagement and activation.
Are there any mandatory, executional or practical
We need a really engaging, bright, Vibrant, Moving, desirable and memorable brand,
delivered within brand styling/expression that’s the same.
A brand that is reflective of the medium (mobile) and the future connected world we live in, so our proposition lives on beyond mobile platforms.
We will need:
Font – we’ve seen some cutting edge fonts on mobile that are really cool. Not gimmicky but sharp, clear and different. Worth looking into.
Stationery (letterhead/envelope) Business cards, Facebook cover image