Please experiment with the use of the Mars symbol, and Google Kennesaw
State University graphics to see if there is a way to combine the Mars
symbol and those visuals (i.e. owls).
* DO be bold. The brand identity is meant to spur passionate
discussion on sight.
* DO make a composition that is readable on both large and small
* DO be sure that every element of your composition contributes in
some way to your intended message.
* DO experiment with pictographs and abstract shapes, but be sure to
relate it to the organization in an obvious and meaningful way.
* DO ask me real questions if something is not clear. Silent
designers, or designers that just go "feedback plz" come off as
unprofessional pixel pushers who don't know what they are doing. I
want someone who tries to genuinely understand the brand, and who can
articulate specific questions to get to know his or her clients.
* DO prefer sans-serif fonts. If you use a serif font, it is because
you had to do so to make your design work.
1. DON'T use shock value.
2. DON'T make contrived use of negative space.
3. DON'T add unclear abstract elements. If I have to think about what
your logo means, it won't be accepted.
4. DON'T spam your design if I say I like it. It comes of as
desperate, and will result in disqualification. If you must show
multiple versions of a composition, show them all in your FIRST
submission of an ORIGINAL design, and then LEAVE IT BE.
5. DON'T set proportions to make "KSU" much bigger than "Men" in the
logo. You are not promoting a school, you are promoting an
organization inside the school. Don't shrink the part of the logo that
distinguishes the brand.
6. DON'T give me a design surrounded by a border, or that resembles a
shotgun shell. Boxy designs look lazy.
7. DON'T just style text for the sake of styling text. That looks like
you put no thought into the design, but instead are just tossing
spaghetti on the wall hoping something will stick. Make EVERY visual
aspect contribute to a single message.
Many designs will be eliminated early, but do not take this
personally. Every bit of feedback helps everyone learn what KSU Men is
looking for, and therefore increases your chance of creating a winning