No matter what kind of business you’re in, if you want to be successful, you need to build a solid brand. Your brand identity—which includes everything from your logo to your typography to your color palette—is what makes you unique. It’s what sets you apart from the competition and lets your customers know who you are and what you’re about. If your brand was a Big Mac, your brand identity is the “special sauce.”

Designing your brand identity is super important—and because it’s so important, it’s not a task you want to tackle on your own. It takes a certain kind of talent (specifically, brand designers) to build a brand from the ground up.

How to get the best brand design

When it comes to brand design, you have a few different options.

If you’re at the very beginning of the branding process, go with a design contest

If you’re just getting started and don’t have the basic assets to launch your brand (like a logo, business card and corporate letterhead) and/or you’re not exactly sure the direction you want to take your brand, a logo and brand identity design contest is a great way to get input from a variety of talented designers. Once you create your design brief, designers from across the globe can pitch you their ideas for your brand design. You narrow down your options to a top few choices, work with each to perfect the looks, then pick whichever designer you feel best brought your brand to life as the winner. Once the design contest is over, you’ll have the foundation you need to grow and develop your brand over time—and an awesome designer to help!

>>Decided a design contest is right for you? Get one started today!

If you’ve already got the basics, work one-on-one with a freelancer

brand guide
By LePro

If you already have the basic assets for your brand and you’re just looking to supplement with additional designs—like a brand style guide to pull all your ideas together and get your team on the same page—or you’re 100% clear on what you want for your brand design, then working with a freelancer one-on-one is a great option.

When you work directly with a freelancer, you have a sense of control in the process; while you’ll definitely want to get their professional input (you did hire them to design, after all), you can tell them exactly what you’re looking for and the ultimate vision you have for your brand—and then work with them on each element of your brand identity until it fits that vision.

Are you thinking working directly with a freelancer is a better fit? If so, keep reading!

The 10 best freelance brand designers to hire in 2020

  1. 1
    Top Level
    4.9
    ( 47 )
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Other design
    • Illustration or graphics
    • Car, truck or van wrap
    • Signage
    • Logo & social media pack
    • Icon or button
    • Business card
    • T-shirt
    • Product label
    • Other packaging or label
    • Other business or advertising
    • Clothing or apparel
    • Brochure
    • Stationery
    • PowerPoint template
    • Poster
    • Postcard, flyer or print
    • Other art or illustration
    • Merchandise
    • Email
    • Web page design
  2. 2
    Top Level
    5.0
    ( 103 )
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Product label
    • Illustration or graphics
    • Postcard, flyer or print
    • Email
    • T-shirt
    • Business card
    • Product packaging
    • Signage
    • Poster
    • Other design
    • Infographic
    • Icon or button
    • Facebook cover
    • Clothing or apparel
    • Book cover
    • 3D
  3. 3
    Top Level
    4.9
    ( 34 )
    • Logo design
    • Logo & hosted website
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Other design
    • Stationery
    • Product packaging
    • Signage
    • Infographic
    • Icon or button
    • Book cover
  4. 4
    Top Level
    5.0
    ( 392 )
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Product label
    • Illustration or graphics
    • Product packaging
    • Business card
    • Other design
    • Other business or advertising
    • Icon or button
    • Brand guide
    • T-shirt
    • Merchandise
    • Other art or illustration
    • Banner ad
    • Other web or app design
    • Other packaging or label
    • Logo & hosted website
    • Character or mascot
    • WordPress theme design
    • Typesetting with imagery
    • Sticker
    • Stationery
    • Signage
    • Poster
    • Postcard, flyer or print
    • Menu
    • Facebook cover
  5. 5
    Top Level
    5.0
    ( 95 )
    • Logo design
    • Logo & brand identity pack
    • Logo & social media pack
    • Logo & business card
    • Business card
    • Other design
    • Stationery
    • PowerPoint template
    • Brochure
    • Product label
    • Poster
    • Other art or illustration
    • Illustration or graphics
    • Brand guide
  6. 6
    Top Level
    4.9
    ( 48 )
    • Logo design
    • Logo & brand identity pack
    • Logo & social media pack
    • Logo & business card
    • PowerPoint template
    • Brand guide
    • Stationery
    • Signage
    • Other book or magazine
    • Illustration or graphics
  7. 7
    Top Level
    5.0
    ( 60 )
    • Logo design
    • Logo & brand identity pack
    • Logo & social media pack
    • Character or mascot
    • Illustration or graphics
    • Product packaging
    • Other business or advertising
    • Logo & business card
    • WordPress theme design
    • Stationery
    • PowerPoint template
    • Poster
    • Other web or app design
    • Other design
    • Icon or button
    • Car, truck or van wrap
    • Brochure
    • Web page design
  8. 8
    Top Level
    5.0
    ( 94 )
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Business card
    • Other art or illustration
    • Icon or button
    • Character or mascot
    • Stationery
    • Postcard, flyer or print
    • Other business or advertising
    • Brand guide
  9. 9
    Top Level
    5.0
    ( 87 )
    • Logo & brand identity pack
    • Logo design
    • Product label
    • Logo & business card
    • Logo & hosted website
    • T-shirt
    • Logo & social media pack
    • Clothing or apparel
    • Other clothing or merchandise
    • Product packaging
    • Signage
    • Other business or advertising
    • PowerPoint template
    • Other packaging or label
    • Other design
    • Merchandise
    • Illustration or graphics
    • Postcard, flyer or print
    • Other web or app design
    • Infographic
    • Car, truck or van wrap
    • Business card
    • 3D
  10. 10
    Top Level
    5.0
    ( 77 )
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Business card
    • Other design
    • Stationery
    • Book cover
    • T-shirt
    • Poster
    • Postcard, flyer or print
    • Other web or app design
    • Other business or advertising
    • Facebook cover
    • Brochure

How did we choose these as the top brand designers?

At 99designs, we’re committed to helping you find the best designers for your projects—and in order to do that, we’ve put together a clear set of criteria we use to help you connect with the top talent for your design needs:

Level of skill

brand design pack
By Eastwood Studio ®

Every designer on 99designs is put through a portfolio review, where our in-house design experts evaluate their work and depth of skill. Each designer’s portfolio is evaluated for:

  • Conceptual thought and creativity
  • Technical execution
  • Knowledge of design principles

Once our experts evaluate a designer’s portfolio, they’re assigned to one of three levels:

  • Top Level: designers with a high-level of creativity and design expertise
  • Mid Level: designers who have a solid portfolio of examples and are on their way to establishing themselves as design experts
  • Entry Level: up-and-coming designers who show a high level of promise, but don’t have a ton of experience under their belt

Before you choose a designer, you’ll be able to see which level they are and, depending on your needs and budget, which will be the best fit for your design project.

Experience

Not all good designers are created equal; just because a designer is incredible at creating a website doesn’t mean they’re the right person to design your logo and brand.

When putting together our recommendations, we take into account every designer’s experience within each category—that way, you know every designer we present has a significant amount of experience (and samples!) helping to shape and design brands.

Professionalism

We want to make sure you have a positive experience working with your designer, which is why we take professionalism—including responsiveness, adherence to deadlines, and communication skills—into account when rating our designers. That way, you know whomever you hire is not only amazing at design, but knows how to handle themselves like a professional.

What to think about when hiring a brand designer

Hiring a brand designer to bring your brand identity to life is an important decision—which is why you need to make sure you choose the right designer for the job. But what, exactly, do you need to keep in mind to make sure that happens?

brand design pack
By ∴ S O P H I Ē ∴
  • Look for diversity in their portfolio samples: If your looking for a designer to create your logo, it should go without saying you should hire a designer with plenty of logos in their portfolio. But brand design is a little bit different; you need someone who can see the big design picture and tie all the elements together to create a cohesive brand. Look for designers with a diverse set of samples so you know they can help you build your brand design from the ground up.
  • Look for a designer with a similar style: You want your designs to be in line with who you are as a brand. Are you trying to do something edgy with your branding? Then it doesn’t make sense to hire a designer with a portfolio full of traditional designs. And vice versa.
  • Anticipate your brand’s design needs: Different brands need different things from their designer—so before choose the designer for your brand, think about what, exactly, it is you need. For example, if you’re a restaurant brand, you’re going to need menus and signage, so you’ll want to work with someone who has experience designing for print. If you’re building an app, you want someone with a ton of experience in the digital space who knows how to create user-friendly mobile design. The point is, when choosing a brand designer, make sure you’re anticipating your brand’s needs—and choosing a designer who can deliver.

Are you ready to hire an all-sorts-of-awesome freelance brand designer?

Hiring a brand designer is key if you want to bring your brand to life in a way that feels true to who you are—and in a way that will connect with your customers.

Didn’t find your dream designer on this top 10 list? No worries!
We’ve got thousands more to choose from.