Raise a glass to custom beer label designs

These days beer drinkers want more than a great ale. They need a full-blown beverage experience. Malt as well give ‘em that with a custom beer label. Our designers are masters of the latest trends, and they’ll design a professional label sure to make you hoppy.

Get all this with your new beer label design:

Multiple designers (who find you)

Our entire global design community will have access to your contest and will send you all sorts of creative design ideas, unique to your product.
by Cross the Lime

Ready-to-go files and total freedom

Your new beer label comes with production-ready files that you can hand off to a printer. Plus, the copyright is all yours.
by Martis Lupus

Satisfaction, guaranteed

We’ve got your back every step of the way. Don’t like your label design options? You get 100% of your money back. It’s that simple.
by pmo

How a beer label design contest works

1. Tell us what you want

Our interactive creative brief makes it simple to describe your beer label design challenge and set your budget.

2. Get dozens of beer label designs

Our global community of professional beer label designers present their ideas. You provide feedback.

3. Pick your favorite

Seven days later, choose your winning beer label design. It's like picking your favorite child.

From porters to pilsners. We’ve done it all.

HK$2,399
Target Audience * Age around 30 - 50 * Location: Hong Kong, Taiwan, Japan * People who enjoyed Food and drink and cooki
92
entries
14
designers
US$1,199 USD
21 years of age and older
62
entries
12
designers
US$1,199 USD
Dog owners who buy premium, natural products for their dogs. They are discriminating buyers who want to make sure that t
46
entries
10
designers
A$299 AUD
Sell High Quality, Premium Australian Wines ....
55
entries
10
designers
US$1,199 USD
Men between the ages of 21 and 61. Mostly sold in the United States.
53
entries
12
designers
US$499 USD
We are targeting men and women between 25-40. Our audience prefers american made products, values quality, and is open t
55
entries
10
designers
We saved a spot for your Beer Label Contest.
Get started now
US$499 USD
MÁ looks to engage with health conscious customers looking for traditional quality products with a modern voice and tho
79
entries
18
designers
US$799 USD
21 to 65 year olds
101
entries
31
designers
HK$2,499
Crawling Insect Killer Aerosol: Effective against all types of crawling insects living in hidden places (cockroach, ...
62
entries
7
designers
US$499 USD
Male or Female (thought majority of purchasers would be female). This product primarily aids in weight loss efforts. So
52
entries
21
designers
US$799 USD
The target audience for the overall brand will vary depending on the health condition, however, this specific product ta
232
entries
32
designers
US$799 USD
wine club - mostly male, final design needs to be able to be comfortable with sitting on the dinner table with colleague
54
entries
19
designers

Professional beer labels, no matter your budget.

Announcing an awesome ale? Introducing an inspiring IPA? We label it all! Whatever you need for your beer, we’ll get you fast, quality custom labels from the pros.

Bronze HK$2,399

  • Expect ~30 designs
  • Money back guarantee

Silver HK$4,099

  • Expect ~40 designs
  • Money back guarantee
  • Larger designer prize

Gold HK$6,499

  • Expect ~50 designs
  • Money back guarantee
  • Larger designer prize
  • Mid and Top Level designers only

Platinum HK$9,699

  • Expect ~40 premium designs
  • Money back guarantee
  • Larger designer prize
  • Top Level designers only
  • Prioritized support
  • Dedicated manager

Your burning beer label design FAQs, answered.

What will I get with my beer label design?
Everything you need to move to production. Your beer label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file. 

Plus, you’ll get the full legal copyright, so the design will be all yours.
What do I need to prepare for my beer label design contest?
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of beer labels created by our design community. 

Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.

The more you give the designers, the better they can design labels for you!
Can I use my own images in my design?
Yes. If you have any specific images (like a logo design or product photos) that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
What if I have more than one SKU or need additional label sizes/types?
Your custom label design contest includes one winning beer label. If you need a second label for another type of beer or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Can I work with my designer once my contest ends?
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
Who owns what copyright and when?
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
Which package should I choose for my label design contest?
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.

Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your beer label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
How can I protect my design contest with an NDA?
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
Is there really a 100% money back guarantee?
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.

Let's talk!

Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.