WHAT: A promotional banner ad for the game Strike! Bowling.
WHERE: This banner ad will appear in the Samsung Galaxy app store.
KEY PERFORMANCE INDICATOR (KPI): Click-through-rate is the most important factor. That said, it’s important to communicate the game’s value proposition – that you can win real money playing this bowling game.
REQUIREMENTS: 1440x504 JPG.
CREATIVE BRIEF: There are 3 things that visually must be communicated in this banner ad:
1. It’s a bowling game
2. You can win real money playing the game – we often use cash imagery to do this (stacks of cash, cash raining down, big novelty checks, ATMs, etc.)
3. The name of the game – STRIKE!
Beyond that, your goal is to come up with the most clickable ad. You’re free to be creative! You may or may not want to include people (most likely illustrated, but we’re open to photographs) in your ad – holding a bowling ball or holding a big novelty check or a stack of cash, for example.
It might help you to know that one of our biggest difficulties is to communicate that you really can win money – that it’s NOT a scam. That’s why we’ve incorporate real winners into a lot of our advertising.
I’ve attached a few example banner ads for reference. NOTE: For the last 12 months, we’ve been almost exclusively done video ads. So we don’t really have a performance history for static banner ads. The ones I’ve included haven’t performed very well. So take them with a grain of salt.
Keep in mind that this is a banner ad that will be shown in the Samsung Galaxy app store. It will be featured alongside many other games. So it must stand out!
AUDIENCE: Almost exclusively male, 20s to 50s. We’ve seen the most success in the ads depicting either (1) average-looking white men or (2) good-looking white women.
iOS app store link: https://itunes.apple.com/us/app/str…92883?mt=8