Design 2 Creative Facebook Banners for Fin-Tech Company

Merchant Money

We are a UK-based fin-tech company focusing on SMEs. We offer 4 different finance facilities and want to promote our products using a Facebook advert.

We'd like to design 2 different funny, Facebook banners (1 normal + 1 re-targeting banner). To be used for a Facebook campaign.

1. Facebook Advert 1:
1) Text in image: “Don’t Do It Alone”
2) Image: with an image of an animal outside its comfort zone, joining another animal that knows what it's doing. My view is that we want strong / majestic / indomitable animals to compare with. This is the aspiration symbol of the animal.
3) Merchant Money crown from logo (see attached) - maybe in white if that works better on the blue background

Examples:
>Tiger flying in a flying V formation with birds
>Picture of a beautiful majestic eagle in full soar with a elephant / cow or another animal (big / bulky) maybe attached to a balloon or something flying next to him (eagle versus cow / elephant attached to a balloon?)

Creative guidelines (based on example attached):
- Please use a summery image, with summer around the corner here in the UK (blue sky)
- Use clear image with few elements – see example: it’s clean / clear: the white font stands out, and the blue sky matches with Merchant Money logo and Facebook.
- The banners should be funny
- Make viewers follow the line of sight: animals should face the text the text, same as in example.

2. Facebook Retargeting Advert:
“We Won’t Let You Fail” - same idea as the other banner, but now with the one animal (in comfort zone) helping pushing, encouraging the other animal.

Creative Guidelines:
•Same as the other banner, but different animals and different text.

FB Size: 1200:628 pixel

Please find logo + example attached. Please email me on tessie@merchantmoney.co.uk or skype me to make sure we're on the same page? Skype: vanwoerdentessie