freshcutz got their new banner ad by running a design contest:
Create amazing banner ads for #1 destination for football accumulator betting
Check out freshcutz's Banner ad contest…
Games & Recreational
playgetin.com is an online gaming platform developed by Get In Gaming LLP. Our aim is to provide innovative, low-stakes sports betting games. Get In Gaming LLP is a pool betting company so if you win, we pay out from the pool of bets that have been placed. We're here to provide the user with as much information as possible, to ensure fair and open gaming and to inform and help the user to make the best possible choices. The game 'GET IN!' is all about football and the English Premier League but more importantly, it's all about the goals!
What's your vision?
KEY REQUIREMENTS - A sense of humor - An interest in football OBJECTIVE Create static or animated GIF banner advertising campaign that promotes playgetin.com as the number one destination for football accumulator betting, which pays out the best winnings based on 6 anytime goal scorer picks. We need to emphasize that fact that playgetin.com will potentially pays out more over its competitors. One idea is to use a strategy of “comparative advertising” against our competitors to convey the message that playgetin.com is the superior product/service over it's inferior competitors, through a side-by-side comparison. TARGET AUDIENCE The target audience of our market are male, 18-35 year olds, which have an interest in football and gambling. KEY MESSAGES - playgetin.com will “potentially” pay out more than it’s competitors - Drive site visits - Driving customer registrations & conversions - Increasing brand awareness - Educate the market that playgetin.com pays out the most for picking 6 scorers compared to its competitors in the market. MAIN BENEFITS TO TARGET AUDIENCE - Original concept - playgetin.com potentially pays out better - It is a pool bet therefore playgetin.com wants our users to win - With a single bet, you have multiple chances of bagging cash or winning prizes - We provide an insurance bet to be used in the event of an injury TONE OF CREATIVE - Clean - Simple - Friendly - Lively and eye-catching - Sexy - target audience are young males so don't be afraid to use sex to sell! 8. THE COMPETITION - Paddypower.com - Betfair.com - Boylesports.com - Ladbrokes.com - Bet365.com - Betdaq.com - Sportingbet.com 9. SPECIAL CONSIDERATIONS/ ADDITIONAL INFORMATION IDEA #1 We have a general idea of how the banner could look and feel. Taking our “comparative advertising” concept mentioned at the beginning of the brief we will be comparing our “payout” to two other leading online bookmakers. The two bookmakers are – Paddy Power & Boylesports It will follow a 1 – 2 -3 approach – text like the below, and underneath the main call in the main body of the banner it could be split into three subsections: 1. Pick 6 Players to Score this weekend 2. Place a £5 Bet 3. All 6 Score you stand to win Section 1 – Paddy Powers payout off the back of a £5 bet (use of their colours and style of logo) Section 2 – Boylesports payout off the back of a £5 bet (use of their colours and style of logo) Section 3 – Get In payout off the back of a £5 bet (use of our colours and style of site) The tone of section 1 & 2 should be a mundane and gloomy The tone of section 3 should be loud, happy and inviting. Underneath the three sections the text should read like the below... “Like our game, it's pretty simple..Which one would you pick?”..... followed by a link to the website. We also need to emphasis the new customer will avail of a 100% deposit bonus when they sign up – this is important and needs to be seen easily on the banner. Use the GET IN logo - you can take it from the site - do not include the background players supporting the logo IDEA #2 - Your idea! - highlight the fact that there is a 100% deposit bonus - Use the GET IN logo - you can take it from the site - do not include the background players supporting the logo - You decide!! BANNER SIZES - Static or animated as a GIF Web banners in standard IAB sizes: 300x250 and 728x90 - possibly one or more orientations to come. Thanks.
Have fun with the banner, remember that we are trying to appeal to young males 18-35, so feel free to either adhere to the design brief - "idea #1" or else if you feel you have a better idea, please do "idea #2". For examples of where these banners will be placed, check out at fantasy.premierleague.com or goal.com. Thanks for your time.
£349 Custom package
Every design category has flexible pricing for all budgets. Banner ad starts at HK$399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
freshcutz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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